GOOD TO GREAT

Bhuvan

Adding Relevant Content to Landing pages regularly: Currently all content is posted under blogs. As we are pushing for career related blogs, so there is a highly likely chance that blogs related to career coaching, interview preparation, and Job Search are going to posted through IT blogs. Like the way we are currently presenting blogs on Coach onboarding page, some of the blogs related to interview guidance can start appearing on Interview guide landing page. So people landing on Interview Guidance not only just tries IG, but also consume some articles related to interview preparation too. This is my thought on making the landing page richer with relevant content and content also discoverable at the same time, thus engaging people who are leaving the site after trying some features like IG, Coaching, Job Search etc. Like MOZ categorizes it’s blogs as “Local SEO”, “Basic SEO” similarly, we can categorize the blogs coming on MT that are related to Career Coaching, Interview Guidance, Career Path and Job Search. The blogs shall appear on the respective landing pages and when the user reads it, he/she would land on blog details page with links back to previous page (like the way moz does). This shall increase the relevance of the page by adding more related keywords through blogs and also time spent on the page (according to an experiment if the average time spent of the page is higher than the site average, then there is a higher chance that the ranking of the page may improve in search results, provided other parameters like URL and keyword targeting are also in place).

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