Marketing Mobile Apps for Top Visibility and Lasting Results
Dalton Publishing
Course Summary
Learn App Marketing to attract reviewers, create buzz, improve placement, leave competitors in the dust.
-
+
Course Description
This course focuses on early and ongoing marketing efforts that will increase your app's exposure to your target audience, get reviews and media attention, and establish a mobile app marketing plan for long-term success.
Using organic, holistic, and time-honored marketing methods, you will learn to:
- Get early and ongoing exposure for your app from the media, reviewers, and bloggers.
- Optimize your app assets for good placement in the app stores and beyond.
- Create buzz around your app and draw attention from the people who matter.
- Reach your ideal target audience by seeking them out and marketing directly to them.
- Establish a significant audience through social media and word-of-mouth marketing.
- Build an advocate base of supporters to champion your app within their networks.
- Maintain the marketing momentum necessary to keep your app successful for the rest of its natural life.
Deltina Hay has been a publisher for nearly 10 years and is the author of three books on social media, the mobile web, and search optimization. She is also a web developer and programmer who has developed mobile apps of her own. Drawing on her experience as a book publisher and marketer, Deltina has taken the best tactics for marketing and optimizing mobile apps and melded them with time-honored book marketing strategies to create a mobile app marketing strategy that will leave your competitors in the dust!
-
+
Recommended Background
It is a good idea to have your app almost ready to publish.
-
+
Course Format
Video lessons with PDF worksheets and examples. Access to instructor through forum.
-
+
Suggested Reading
N/A